According to the World Bank Local Economic Development is defined as: “Building up the economic capacity of a local area to improve its economic future and quality of life for all. It is a process by which public, businesses and nongovernmental sector partners work collectively to create better conditions for economic growth and employment generation.” A South African NGO, Qhubeka truly personifies this understanding of LED, fully capturing the practical value of simple methodologies which successfully generate significant economic and social benefits for all.
Qhubeka is a South African
non-profit organization, founded in 2005, which economically empowers local
communities through its provision of bicycles. By connecting people to schools,
clinics, jobs and exclusive opportunities, Qhubeka, a Nguni word meaning “to
progress or move forward”, uses bicycles to change lives. Qhubeka is expanding throughout most of South Africa,
targeting each and every province, implementing programmes ranging from Cape Town
in the Western Cape, along the coast to Port Elizabeth in the Eastern Cape, all
the way up to communities in Gauteng, Mpumalanga,
North West, Kwa-Zula Natal and Limpopo. According to Qhubeka’s national programmes manager, Jan Rossouw, Qhubeka’s
aim is to “ mobilize people on bicycles,” while simultaneously implementing
various programmes and projects, creating substantial economic, safety and
educational benefits for struggling communities. Based on the following
analysis and insights, in alignment with their current status and through
further growth, the future potential impact of Qhubeka’s operations and development
initiatives, are enormous.
QHUBEKA
PROGRAMMES:
Qhubeka firmly believes that, “good
development happens when a community is given a hand – up, not a hand out.” All
of the organization’s programmes are based upon a learn – to – earn or work –
to – earn programmes, such as the following:
Scholar Mobility Programmes:
The “Scholar
Mobility Programme” (SMP) is designed to
empower schools with a mechanism to improve scholar engagement and to drive
specific strategic objectives of the school to continuously improve its ability
and quality as a learning institution. It further enable scholars access to
structured learning institutions and other school and related activities by
using bicycles to overcome any mobility constraints. The objective is to
ultimately have improved educational outcomes and higher pass rates by
increased school attendance, punctuality to school and participation in other
school and educational activities.

Security Programmes:
Qhubeka is also actively
establishing programmes and distributing bicycles in aim of increasing local security
which is a particularly important aspect given South Africa’s extremely high
crime rates. A study conducted in India at
the University of Delhi using data ranging from 1991 to 2011 found
that higher crime rates lead to a lower GDP per capita. In one such example, Qhubeka
has recently worked with the Nelson Mandela Bay Municipality to launch a programme in Port Elizabeth which bicycles were distributed and used to train and employ 100 local community
members between the age of 18 and 35 to provide sustainable safety and security
related services. In partnership with Nelson Mandela Bay Municipality (NMBM) and
Volkswagen South Africa (VWSA), they have used the city’s hosting of the
Ironman World Championship to create
opportunities for unemployed young adults to earn a decent monthly living wage.
Under the programme employment for 50 “peace officers”, 30 “beach officers” and 20 “tourisim
ambassadors” were created, enabling them to, “play a vital role in the sustainable
safety and security apparatus of the municipality before, during and after the event.” According to Qhubeka executive
director Tsatsi
Phaweni, “the long term hope is to create a legacy programme that
can be incorporated into existing neighborhood watches, thus creating a sense
of security in communities and the general public.” An effective side note on
this particular project is that it aligns with the World Bank’s 2030 Vision and
their new “Cascade”
approach. A methodology involving development investment strategy which
prioritizes public – private partnerships in aim of, ““crowding in” the private
sector and “creating markets””.
Healthcare Worker
Programmes:
Qhubeka provides bicycles to
health workers allowing them to travel further distances to treat patients and
carry more medical supplies, enabling communities to receive wider access to
healthcare and clinics. This is in turn allows for a healthier individuals and
overall population. A study by economists at the Harvard
school of Public health in 2004 found that, “health has a positive
and statistically significant effect on economic growth.” While another study
published in the journal of Applied
Economics states that, “health care expenditure must have positive
effects on labour productivity, as higher curative and preventive health care
expenditures improve labour participation in production activity.” Despite
Qhubeka’s bikes not being directly classified as health expenditure, they are
directly related to and have vital impact on health services and thus
contribute to health expenditure. Furthermore, in 2007 from economist Jocelyn
Finlay, also from the Harvard school of public health, mentions the incentive
effect, which borne out of theoretical literature, states, “individuals who are
healthier and have a greater life expectancy will have the incentive to invest
in education as the time horizon over which returns can be earned is extended.
Education is the driver of economic growth, and thus health plays an indirect
role.” Therefore, it is evident that numerous studies have been conducted and
confirm that increased healthcare, access to health services and health
expenditure have a significantly positive effect on economic growth, and
Qhubeka is playing their part.
Adult Programmes:

As follows is an analysis highlighting
key data points truly conveying the groundbreaking impact which Qhubeka is
having:
·
Scholar
Mobility Programme:
o
Was originally launched in 2009, and in December
2012 and impact study was conducted on 600 households and 300 students
assessing the programme outcomes over the previous years. The introduction of Qhubeka
seemed to have significant impact as follows:
o
School Attendance:
§
Before bicycle introduction, 21% of parents
reported the primary reason for student’s absence to school being DISTANCE,
afterwards, this number fell to 0%
§
On average attendance for girls improved by 28% while attendance for
boys improved by 25%.
o
Academic performance
§
Amongst the bicycle receivers between boys of
girls, as measured by end of term average scores, there was an incredible 22 percentage point and 59% improvement
in student results. In three years this is truly outstanding.
o
Travel time
§
Before the bicycle programme was implemented 33%
of students travelled to school in one hour or less, 3 years later 89% of students travelled in an hour or
less.
o
Quality of life
§
After being surveyed on wellbeing, 73% of students said their lives were significantly
improved while 17% reported
noticeable change.
o
Safety
§
After bicycles, 69% of students reported feeling safe when going to and from
school as most usually face dangers including wild animals, night walks and
crime.
Qhubeka tells the story of Percy, “Percy lives in a village in rural Limpopo where there
is no high school. He received a bicycle in 2014, when he was in grade 9,
through a Qhubeka programme run by World Vision, to help him ride the 5km to
the high school in a neighboring town. In January 2018, Percy got his Matric
(12th grade) results – he was one of the four top-performing
students in the Limpopo province. He is currently studying to become a medical
doctor at the University of the Witwatersrand in Johannesburg.” The economic
and social benefits this not only brings to Percy and his family but to the
people within his community. He now will be able to get a tertiary education,
get a job as a doctor, and increase the standard of living for his family, while
injecting money into his local community, and providing local healthcare.
In discussion with national programmes manger Jan Rossouw, he explained the impact on waste pickers. While still
tracking the full impact, they
reported that the average waste pickers in Soweto earns about US$100 – US$150
per month. On any given day they may spend 10 hours of their day collecting
rubbish, and then sorting through it the following day. Impact reports indicates that with bicycles waste – preneurs
can collect the same amount of rubbish in 5
hours versus the 10 they would take on foot. The ripple impact of this
could be astronomical, cutting their collect time in half they could
essentially earn nearly double what they normally earn per month, allowing them
not only to increase their standard of living and inject more money into their
local economy but aid them in escaping poverty.
One of the most incredible stories
related to Qhubeka bicycles is that of a father rand son in the midst of tragedy.
In 2017, Knysna, South Africa experienced one of the country’s
worst
bushfires in its history in which a rampant fire, fueled by 90km/hour
winds, stretching across 300km, burnt for nearly two weeks. Over a 1000 homes
were destroyed, 300 structures were damaged, more than 10,000 people displaced
and there was over US$300million in overall damages. Amongst the heartbreak and
disaster came a glimpse of hope driven by opportunity. According to national programmes
manager Jan Rossouw, a father and son
from a local township in the surrounding Knysna area has been selling sandwiches to the business and workers
in the central business area. Together
they would make sandwiches at their home and walk from the township to the central
business district , sell their sandwiches and then walk back to make more. The
two became well – known among the businesses and one day someone pointed out the difference
a bicycle could make. Qhubeka provided the father and son with bicycles, and it
was like a spark to flame. The duo continued their business and within six
months they hired a third worker and within a year the two had bought a car to
expand their operations. This extraordinary feat was all made possible by the
introduction, of a bicycle. Developing from a situation in where the father and
son had to walk many kilometers commuting from a township, the provision of a
bicycle allowed them to excel exponentially and purchase a motor vehicle which
takes substantial financial capabilities.
As best said by Singapore’s former prime minister Lee Kuan Yew, “All people
want is an opportunity to better themselves, and we gave them that
opportunity.”
In the 2016 and 2017 alone, Qhubeka
distributed 14,300 bikes which
included over 8,000 to students and 5,000 to work to earn programmes providing
economic opportunity. What does this mean for Qhubeka and their economic
development impact? Well, in 2018 they
will be aiming to increase distribution to 12,000 – 15,000 bikes and moving
forward they have set their goals at 20,000
annually by the end of 2019 and 100,000 per year by 2030. If they are
having the impact now, on people like Percy and fathers and sons, there must be
many more just like them in the 12,000 –
15,000 bicycles Qhubeka will be distributing by the end of this year, never
mind the 100,000 bicycles they are
aiming to to distribute per year by 2030,
and the 83,000 bicycles distributed
since 2005. Another objective of Qhubeka is to partner with reputable
institutions to establish advanced monitoring and evaluation systems which could
through the introduction of continual quantifiable outcomes, enable the
visualization of their substantial economic impact. Regardless, Qhubeka’s scholar
mobility programmes, work to earn programmes, government and business partnerships
and various methodologies has allowed their implementation of local economic
development to be truly remarkable. As they continue operate, implement and
grow moving forward, they could spark
a global movement in which the world’s eyes are opened to how bicycles, truly
can change lives.